Advantages of adopting Instagram for enterprises
Instagram has evolved much ever since its inception to share pictures online to today where even videos can be shared and it is manipulated as an effective social networking app. The assumption prevailing among many is that Instagram is a means for sharing the photos they clicked on trips or hangouts with friends.
With progress and evolution, Instagram has transformed itself into a social media giant. It is the best platform for the various enterprises and brands to be linked up with the followers and as a result, augment sales and profits as well. In a timespan of one month featured among more than 120 million Instagram users will surely browse a website related to an enterprise viewed on the app and will further make the next moves by asking for directions, contacting them through email or message and the such.
Easy to manipulate and master
Instagram requires less knowledge to master and even the technically least inclined people can manipulate the app with relative ease thanks to its simple and amazing user-friendly interface. Instagram is efficient to integrate the enterprise with a touch of personality and stimulate the curiosity of the customer base.
All for free
For the promotion and augmentation of any enterprise, needed are expenditures related to procuring the right tools and resources. However, in the case of Instagram, the registration is free where the app is installed on to the mobile devices or tablets without any limits binding them. Here, there is no need to invest in expenditure to develop an enterprise profile and account.
Maintaining a business profile with the help of Instagram will provide the enterprise with enlightenment about the follower base. This specific data is accessed and authorized for use only by the top ranking executives of the enterprises. More details are obtained related to the followers and their activities in the app.
Having a widespread reach
Manipulation of hashtags helps to refine searches where the user base is on the lookout for specific details related to the enterprise, offerings, and products. With millions of Instagram users worldwide, the people will view the posts even though they are not following the particular profile as of yet.
The implementation of an enterprise profile on Instagram offers innovation with respect to the media files like images and videos which are posted. For greater chances of success, the enterprise must ensure that original and quality infused content have to be posted.
Experimentation can be done with Instagram stories where it features a video or photo which transitorily exists only for 24 hours before vanishing. Due to their temporary nature, the user base must view and share such posts as soon as possible. With the proper implementation of Instagram Stories by the enterprises then their chances of succeeding in the marketplace are very much higher.
An analysis reveals that on evaluating with Facebook, the user base is 58 times more inclined to be associated with branded content through Instagram and are 120 times very much likely to perform any action when compared with the Twitter user base.