At present, several business enterprises are manipulating Instagram so as to provide their customers with backstage looks at sporting events and fashion campaigns to say a few
It is an old news that Instagram, the very popular photo sharing app comprising of over 700 million users originally helped the user base to develop expertise as amateur photographers by featuring a photo editing feature which made it an instant hit originally. The aspect of innovation does not apply to passionate photographers alone but also for organizations as well. Several brands have utilized this golden chance to provide the customers with a glimpse of how their product and services are provided.
At present, several business enterprises are manipulating Instagram so as to provide their customers with backstage looks at sporting events and fashion campaigns to say a few. In addition, some of the organizations have integrated Instagram-savvy users related to branding. Featured below are brands which manipulate Instagram related to branding and advertising ventures.
- Red Bull:
Red Bull has proved its worth and reliability as a professional and expert when it comes to digital branding. This evident when from its association with Facebook and Twitter and other apps like Viddy. They have also forayed into Instagram as well. Related to the same Red Bull features a “daily awesome” photo along with the tradition of “Flying Friday” concept so that the Instagram followers and fans are ensured to be captivated. In addition, Red Bull apart from posting enthralling content also ventures into giving likes for photos from other users.
This brand has integrated Instagram so as to feature all the various locations where shoes can take their wearers. Puma is particularly noted for sending prominent Instagram users to various major functions across the globe where they snap pictures. A notable instance is when it sent some Instagram-savvy users to the city of Abu Dhabi so that they can photograph the Volvo Ocean Race event. When evaluated with Red Bull, Puma does not feature the following base as compared with the former. However, this innovative methodology to send Instagram users to snapshot some campaigns is an effective in ascertaining that several other people have viewed the pictures.
- Tiffany’s: This brand has embraced Instagram related to its venture regarding true love. Tiffany made use of the services of a celebrity blogging couple to snapshot pictures of love stores in the cities of Paris and New York and then upload them to Instagram. With the manipulation of the brand’s downloadable Instagram filter, it allowed couples to upload their own photos. Another way where the brand manipulates Instagram is to provide deeper insight regarding the design of jewelry.
More and more organizations are manipulating the power of Instagram to carry out successful marketing and branding campaigns. Although at the initial point, a lot of creativity and innovation is mandatory for integrating the photo-sharing app Instagram with a brand’s social media campaign, the brands which have moved past this small hurdle have produced fascinating results which have been warmly embraced by the user base related to the platform.