Generating a strong Instagram following Small and Medium Scale Brands
Instagram has evolved as a social media giant featuring 700 million users on a global scale where 400 million of them are active on a daily basis. It finds its users in the form of bloggers, enterprises and organizations.
Brands have manipulated Instagram to promote their services and if done meticulously,the brands can progress forward and build a solid Instagram following.
Instagram serves effectively to provide a clear idea and understanding regarding any brand.
There are some guidelines to augment any small or medium scale brand’s Instagram following which is mentioned below.
(1) Be innovative
Innovative thinking and creativity is what is the need of the hour. Post transition to an engagement driven mode of operation, there has been a dip related to likes and comments.
The previous logic featured the user to view all other posts chronologically. Presently, the user base will see the posts on;y if there was an interaction aspect associated with the profile.
Hence being creative is better to prevent a brand’s followers from navigating through the vast number of feeds to access a given post.
(2) Find your niche
It is a miscomprehension among people that a plethora of posts will result in more followers. To be unique the effective method is to identify the opportunity well suited with regards to visibility and identity.
It is associated with any post, the method pictures are snapped and the such. It is about displaying more of your brand at a given glimpse.
(3) Hashtags are effective
Hashtags are vital for Instagram following. Integrating some 30 associated hashtags can make the visibility reach augmented in the millions where such users are on the lookout for such brands. Further progress can be made by interacting with others through the hashtags.
(4) Engage your audience
For the small scale brands, it has to be ensured that in order to enthral the audience, it begins with a conversation and also by responding back to those who interact with you. It starts with giving a like and by posting information so as to develop a good engagement.
(5) Utilizing every single feature
Although it originated as a means of sharing pictures, Instagram has evolved a lot to convey your stories with the help of video files,GIFs etc
Ventures must be made regarding enthralling stories, innovative and original content and genuine interactions to develop a strong following.
In order to do so, Instagram Stories is an effective means to augment the engagement factor and keep the followers enthralled. It should be manipulated regularly for the same.
It further provides insight about which posts are doing well and additional details centered around the Instagram Story.
(6) Responding back
To augment Instagram following, it is also associated with effective use of cross-posting and collaborations so that it is made effective by the preset target audience and that both parties can profit. This can also be made use among the brand’s customers so as to market the brand effectively.
Apart from giving space for the customer base to generate genuine and warm feedback, it serves to reward the fan base for being loyal and will pave way for more associations subsequently.
(7) Be regular
The manipulation of the aforementioned tips will result in an accumulation of Instagram followers for the brand. However the venture is futile, if there is no consistency. The notion to implement everything at a go must be and then be dormant for a given time-span must be avoided.